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Regional Sales Manager - Northeast

Published on:  12/18/2025
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Overview

As the Regional Sales Manager, you’ll lead BERO’s sales growth across your assigned territory, building lasting relationships with distributors, retailers, bars, and restaurants. You're a hustler with a passion for beverages, a love for non-alcoholic innovation, and a talent for strategy. You’ll be responsible for hitting revenue targets, developing market strategies, and leading a growing team of sales reps.

Job type

Full-time

Experience

5 years

Reports to

Division Sales Director - East

Requirements
  • Develop and execute regional sales strategies to achieve and exceed volume and revenue goals.
  • Budget management for all team cost centers.
  • Manage relationships with distributors and key accounts to ensure consistent growth and visibility.
  • Drive market penetration through retail, on-premise, and alternative channels.
  • Monitor market trends, competitor activity, and customer feedback to identify opportunities.
  • Lead, coach, and develop Area Sales Managers and On-Premise Specialists.
  • Collaborate with marketing on regional campaigns, promotions, and events.
  • Analyze sales performance and create regular reports to drive data-informed decisions.
  • Represent BERO at trade shows, tastings, and industry events.
Qualifications
  • ~5 years of sales experience in the beverage industry, ideally within craft beer, non-alcoholic, or CPG sectors.
  • On-Premise & Beer wholesaler network-management experience within the assigned territory.
  • Proven track record of achieving sales targets and managing distributor networks.
  • Strong communication and negotiation skills.
  • Strategic thinker with excellent organizational abilities.
  • Comfortable with frequent regional travel.
  • Passionate about the non-alcoholic category and building something new.
Preferred qualifications
  • Experience launching new brands or working in high-growth environments.
  • Knowledge of key account management across retail and on-premise.
  • Familiarity with CRM and SRS systems and other data analytics tools.
  • Strong presentation skills to influence results.
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