Philosophy of a Life Enriched

Born in London, crafted in America, we made BERO to be a beacon for the lands between. Between working too hard and playing even harder. Between high highs and low lows. Between crazy nights and not-so-good mornings. A place for harmonious moderation, present moments, and genuine bonds. A place where the pressure to be our absolute best takes the backseat while we kick our feet up in the clubhouse. Because the honest truth is, we can’t possibly be our best if we’re always in fifth gear.

BERO is a premium non-alcoholic beer created by Tom Holland for those who never settle. With first-rate ingredients and uncompromising flavor, our beer makes sure nothing gets in the way of savoring every moment. You’re already chasing a life enriched — we’re just here to make it exceptional.

Life’s too short to work ourselves to the bone, and too long to party like there’s no tomorrow. Somewhere, in the middle of no-fun and way-too-much-fun, there’s a place where the blissfully content live their lives with peace of mind. Present in every moment, clear-headed each morning, and sure-footed in their path in this life. And where a cheeky good time is always welcome. Getting there isn’t easy, and we’re not telling you it’s a place you have to go. But if you’re looking for something different, we’d be glad to have you.

“Live life to the fullest” is something we’ve all heard a million times. While the intention is pure, we don’t see it as a real recipe for happiness. More, bigger, and better don’t usually lead to feeling the way we want to feel. It’s that realization that led us to BERO, a non-alcoholic beer created for the here and now. For seizing the moment and basking in the luxury of leisure. For lavishing in all the fruits of your labor — and then getting back to it with a clear mind and full spirit. Because indulgence doesn't have to mean excess. To us, true indulgence is being able to be ourselves with the people we care about. It’s being clear-headed when it matters, and ready for any opportunity when it comes about. A life of indulgence - a life enriched - doesn’t have to be a non-alcoholic one, but one where we’re not dependent on, or inhibited by, anything. 

BERO is for enjoying all the little moments you might have missed while you were doing too much. It’s about leaning into the person you are right now, not the person you think you need to be. It’s about embracing the real luxury of this life: honest work and well-earned leisure. We’re not saying farewell to our lofty goals and big dreams — we’re just interested in taking a more scenic route to get there. And by our calculations, we’ll still be arriving right on schedule.

Don’t get us wrong, we’re not saying you should stop having fun, or working hard, or letting loose. We’re not even saying you should stop drinking. We’re just letting you in on our little secret: there’s another type of party happening, and you’re very much invited. One where you can have it all — the goals, the reckless fun, the social splendor — while feeling your best. So if you’re intrigued, come test the waters. You might just find yourself having the time of your life, and waking up ready to do it all again. And if that isn’t the recipe for an exceptional life, what is?